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de Schweinitz, 1953. Social Research 20(1):55-74

Free Enterprise and Democracy
Karl, J. de Schweinitz

Social Research: An International Quarterly

Arien Mack, Editor

Volume 20, No. 1 (Spring 1953): 55-74

EXCERPT: In the long run the entrepreneur can invest in innumerable lines of production. Nothing appears to dictate his choice: he may invest in enterprise already proved profitable, or he may seek new and untrodden fields. But regardless of his decision, he will prove successful only if he reckons with the powers of individual choice. If he expands existing profitable capacity, he is responding to the mandate of the consumer. If he offers a new commodity or service, he must obtain the allegiance of the consumer in order to operate profitably. In a free market the entrepreneur cannot bludgeon the consumer into buying.
Stock number:SRJ-ART-201-0055 Price:$15.00

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