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Heller, 1999. Social Research 66(1):213-224

Appetite Appeal
Steven Heller

Social Research: An International Quarterly
Food: Nature and Culture
Arien Mack, Editor

Volume 66, No. 1 (Spring 1999): 213-224

ABSTRACT: This article discusses the importance of food packaging in winning customer loyalty. Food packaging is as common as food itself and, therefore, is usually accepted without question or controversy. With the exception of the current concern about recycling solid waste and the food industry's attempt to address these issues, food packaging is viewed as a natural outgrowth of our natural consumables. But food packaging is not natural. In fact, the mother of this invention is war. Although a package is undeniably utilitarian, modern packaging is a function of a war that is fought daily. A war that many of us do not even realize is being waged, and yet it effects both our pocketbooks and consuming habits. InÂ…
Stock number:SRJ-ART-661-0213 Price:$15.00

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